Shoppers strip down to their undies for sales offer at clothing store
Customers running on a Desigual store on the first day of winter sales in the center of Turin, January 4, 2014 . The
first hundred customers enter the store wearing only underwear got two
pieces of clothing for free , promotion organized annually by Desigual .
Who does not love a sale? Everyone does! But this sale, organized by the Spanish clothing brand Desigual had a sale with a difference.
Brand "The seminaked Party " in Rome and Turin , sales began in January , sales of the clothing brand.
Under the rules of the sale , the first 100 customers through the doors were promised a free trial if they came dressed only in his underwear .
The rest of the crowd half naked 50 percent of the summer collection, as a reward for their efforts.
And the scene at the point of sale was expected: the men and women in the sprint to make sure they do not go home empty or half naked hands.
While women are their bikinis , men appeared in boxers and some in their Y - fronts give a run for their money on girls.
The brand has led the campaign since 2005 and has held these parties to Madrid , Barcelona, Paris , some cities in the United States and London.
Who does not love a sale? Everyone does! But this sale, organized by the Spanish clothing brand Desigual had a sale with a difference.
Brand "The seminaked Party " in Rome and Turin , sales began in January , sales of the clothing brand.
Under the rules of the sale , the first 100 customers through the doors were promised a free trial if they came dressed only in his underwear .
The rest of the crowd half naked 50 percent of the summer collection, as a reward for their efforts.
And the scene at the point of sale was expected: the men and women in the sprint to make sure they do not go home empty or half naked hands.
While women are their bikinis , men appeared in boxers and some in their Y - fronts give a run for their money on girls.
The brand has led the campaign since 2005 and has held these parties to Madrid , Barcelona, Paris , some cities in the United States and London.
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